Product Marketing Manager First 90 Days Guide

Joining a new company as a Product Marketer should be extremely exciting but it can also be incredibly overwhelming. Product Marketing is a very broad discipline and whilst this is what makes it great, it can also make it challenging, particularly when first getting started.

 

This course will guide you through your first 90 days as a new Product Marketer. It includes:

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• Setting goals and expectations: One of the most important, and often toughest first tasks for a Product Marketer is setting realistic expectations with the business and agreeing on a set of goals to be measured against. Product Marketing often gets hired as a fix all, so this part can be tricky. But this section has you covered.

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• Getting to know the team: Seems obvious, we know. But seriously, this bit is important. As a Product Marketer you should be deeply engaged in the business. Getting to know the right people, in the right teams, and building relationships based around a solid understanding of priorities is super important. Let’s map it out.

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• Understanding the product: Depending on the business you join this might seem straightforward but trust me, it never is. Building a strong product understanding is the foundation that allows a Product Marketer to bring value in the rest of their job. You learn the product more deeply than any other marketer, and more broadly than almost anyone else in the business. It’s tough, but totally possible

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• Understanding the business: This is where a Product Marketer can really start to join the dots and bring massive value to your business. Get to know the space in which you operate and your customers, deeply. Then start bringing that insight to drive business shaping decisions in go-to-market strategy, messaging and product direction. This is a really big deal.

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• Creating your first bit of content: Compared to some of the other items on this list creating your first bit of content might seem trivial. But it can still be a bit daunting. This might be the first time you are demonstrating your knowledge to the business and your customers. Writing is tough at the best of times, let alone when everything is new, and you are trying to make an impression. Luckily, there are some steps that will help